I’ve recently had Miami Beach on the brain as I was contemplating heading out West for Art Basel Miami. That’s of course a long time from now, December 6-9–but with airfares so high and airports so hectic, it’s never too early to start planning.
If I haven’t mentioned it before on Chic Trek, I am a big fan of hotel private membership programs. A while back I participated in one at the Chamberlain West Hollywood.
Sometimes you don’t want to make the expenditure (and commitment) to a private club like Jonathan or SoHo, but you fancy getting far from the madding crowd for a little bit of privacy and exclusivity. What better non-commital luxury of which to partake?
In the case of Collins, you pay a flat annual fee, and the membership gives you access to resort facilities and activities, as well as a preferred pricing plan all over the property.
There are two tiers of membership there: Eden–which includes 15% off select spa and salon treatments (at their ELLE spa), 10% off floral arrangements and 15% off food, drinks and retail purchases; and Roc–which includes six gratis spa and salon treatments per month and a 25% discount for Camp Roc (for kids 5-12)
So, next time you find yourself on Millionaire’s Row during a stint at Art Basel Miami, on a business trip or just a private sojourn, pop in and ask them about the program.