Is it a coincidence that the first four letters of the tirelessly cool Virgin founder’s surname are the same as the first four letters of the word ‘branding.’ Branson and branding go hand in hand. And apparently they also go ‘ice cube in glass.’
Now Richard Branson, maestro of marketing has fashioned an ice cube in his image to be placed in drinks on Virgin Atlantic flights. Yes, it’s also a wee bit disturbing. The details go right down to his Cheshire Cat-like toothy grin. But it’s also kind of brilliant.
Apparently, Sir Rich wants passengers to feel as though he’s flying with them or at least finding a way to melt in their mouths… eeuww!
The cubes do look pretty state-of-the-art fantastic and that’s because they are just that. Virgin enlisted four designers to work on the degradable works of portrait art. It took them six weeks to create the crafty cubes using detailed photographic techniques and laser scanning tech.